Published on October 1st, 2013 | by Matthew0
Creating an Effective Brand Development Campaign in Sydney
No matter what you are selling, it is essential that your brand is developed in the proper manner so that it is then perceived in the right way by the Australian public. How do you reach this stage though? When it comes to brand development, which type of strategies can you utilise to have the desired effects? This is indeed a complex issue that varies from case to case. Nevertheless, there are several common factors that any effective brand development campaign must contain.
1) Well Defined Brand Definitions
The first step will be to create an accurate definition of your brand. After all, the way in which you represent your company will have a very real effect on how well it can be used to bring in additional sales and profits. When defining the brand in Sydney, make sure it exhibits a positive message to the public. Furthermore, it should be honest and meaningful for your company’s stakeholders as well. The truth is that the mere act of defining your brand should reflect on how your business runs and should include the goals of your directors. If you create it to be compelling to the public without being truthful to the company, not only will your staff be unable to promote it properly but any discrepancies will eventually be revealed to your customers.
2) Completely Integrated Strategies
It is also important to create a brand that is consistent no matter what media forms you are using. At the very basic level, this includes:
- Matching fonts
- Carefully selected colours
- Logo positioning
This integration goes deeper though. When a Sydneysider looks at your material, you will need to think about what they want and how you can improve the chances of a sale. For example, print ads give a quick overview of your company. They should also give directions so that interested parties can find out more. This may include a URL, phone number or email address. If you direct them to your website, this should also include further information and possible opportunities to process a sale. Thus, it is important that you choose Web Design in Sydney that completely integrates with your company’s other marketing forms. As well as being visually consistent, each brand strategy should work together towards a common goal instead of being alone in a vacuum.
3) Constantly Updated Customer Lists
At the beginning of your brand development campaign, it is natural to put a lot of effort into contacting potentially interested parties. However, this effort tends to taper off as time passes. While you may assume that only those who are interested will reply to the emails that you send out, this is incorrect.
In fact, someone who fails to respond to your initial requests may still be a potential customer. Thus, when forming a brand strategy, you should continually interact with your potential audience whether you have contacted them before or not. After all, they may want your product or service at some time in the future.
4) Compelling Content in All Areas
When creating any kind of marketing material for your brand, think back to when you were impressed by any form of promotion. What stands out in all cases? Well-written, engaging content! The key to a successful brand development campaign is that the words you use reach out and connect with your audience in the best way possible. This especially applies in a competitive environment like Sydney. When creating content, ensure that it has the following qualities for maximum effectiveness:
- It caters to your audience’s wants and needs
- It reaches your audience where they live
- It encourages word-of-mouth advertising
- It is compelling, informative and entertaining
While this may be difficult to do, the added time and effort will be well worth it in the end. The content you create will fit in with precisely what your potential customers are looking for, boosting your company’s overall visibility and encouraging additional sales as a result.
These four steps are how a general branding campaign can achieve success in the long-term. While your particular strategies will have to be tweaked for your business, the above info should give you a good idea about how to reach corporate greatness.
About the Author:
Started in 2004, Zealed is a digital agency that specialises in mobile app development, online marketing, content management systems, e-commerce websites, and web design in Sydney.