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Published on August 31st, 2016 | by simonhopes

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How to Find Instagram Followers

It takes much more than simply publishing a website to build an Internet presence and expand your business. You need to draw attention from web searchers looking for the types of products or services your business offers. This can be done by engaging with people and promoting your business through an online resource. The best way to increase attention is by having active social media accounts on platforms like Instagram. Attracting followers equates to attracting potential paying customers.

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Why Followers Are Important

There are many reasons why followers on social media are important. For one, it means that your promotional efforts are working, as someone was influenced enough by your posts to want to know more about your products, services, or your company. If you are not gaining followers, then it can be a good indication that your online marketing efforts are failing to reach your target audience.

Your followers are more likely to buy the products or services your business offers than any non-followers. People that like your products or services, follow your social media accounts, and interact with you tend to be more loyal to those brands they happen to like. You can easily build brand loyalty through your activity on your social media accounts.

There are many strategies you can use to gain Instagram followers, including:

Following Others

When you follow accounts on Instagram, many of those accounts will follow yours in return. This allows your business to receive more exposure to those that are fall within your followers’ demographics. This exposure could lead to gaining Instagram followers among the users to which you may not normally market or advertise.

Content Creation

When a customer is online, content is king. You need good content to attract traffic to your website and social media accounts, which on Instagram means posting great images or videos for users to see. It also involves frequently updating your content so that it maintains your followers’ interest and helps increase your search engine ranking over time.

Using Hashtags

A great way to increase likes, which can lead to additional followers, is to use hashtags in the caption of your images. Try not to use broad terms like #love or #life. Rather, try to use more targeted hashtags like #lovepasta or #pastaislife to show off a restaurant’s pasta dishes, for example. Be selective with hashtags and don’t go overboard by using too many within the captions.

Including Keywords

Using keywords in your captions is a fantastic option, because it represents the best way for web searchers to find your specific posts. You can use either short tail or long tail keywords in the captions of your images to attract people looking for the particular products or services that your business offers. Then, if they like what they see, they may decide to follow your account.

Buying Followers

Though this strategy isn’t liked by everyone, it is a quick way to add followers to your account. It is important to find a social media company that sells real, active followers to help build your brand awareness. It gives your company a head start towards refining a brand and image.

Using these strategies, along with others, will help you gain the followers you need in order to sell more. As a result, you will expand your business online, as well as in real life.

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